Do you clap when the plane lands? 👏

Quick question — the last time you flew on a plane, did you clap at takeoff 🛫 or at landing? 🛬 Hopefully neither, because that's a little cringe, but the point is — which is worthy of  👏👏👏?

The landing — exactly.

Anyone can launch. Anyone can start a business — it's not hard to order business cards, buy a domain name, or register an LLC. It's not even THAT hard to buy a franchise. It's not hard to throw a grand opening or announce on your social media that you're a business owner. Launching is easy.

Landing is harder. The landing is a direct reflection of everything you did as you navigated after the takeoff.

How you fared in the turbulence.

The speed you went.

Which route you took.  

In business, that may mean you fly the plane so well that you can sell your asset for more than what you paid for it. I'm currently helping a couple of my franchisees transition to their next chapter while cashing in their asset at a multiple. I love to see women 👏 make 👏 money 👏  Clap if you agree.

Don't get me wrong — I want you to have a great launch — pop the bubbly, toss the confetti, change that LinkedIn profile to tell the world you did-a-thing! But then I want you to fly the plane so well that your landing is clappable 👏👏👏👏