My Predictions for 2025

I've been thinking about this for a while. We've been building the DivaDance brand to be ready for 2025 for many years - creating, refining, and improving every step of the way.

Everything we've done so far has led up to this year.

I truly believe 2025 will be our biggest year yet.

Here’s what I predict:

1. Our franchisees will experience their highest revenue and most profitable year yet, thanks in part to an aggressive increase in advertising spend and smarter lead generation savvy, a streamlined labor model, and offering even more value to our clients.

2. We will provide more value than ever - through not only continued emphasis on champagne quality classes in our choreography format, but also through our incredible new formats NonStop and DanceRx (in addition to the increased human connection and inspiration through DivaDates and our Inspire & Build programming!)

3. We’ll change more lives than ever before. Our class enrollment will skyrocket as we expand into new areas like California, New England, and Latin America, plus we’ll finally sell the Denver franchise (I'm manifesting the best Denver franchisee ever—let’s go!).

4.  Thanks to our intentional focus on media, press, and microinfluencers, we’ll start to be mentioned alongside major brands like SoulCycle, OrangeTheory, and Jazzercise. This will lead to more partnerships with brands that align with our mission.

5. We will make some BOLD MOVES internally with a re-structured team, including the launch of an Innovation & Revenue Strategy division. We'll also add more hands to help us achieve operational excellence and more hands (and phones) to help us dominate on social media (as we should!)

6. We'll do all of the above by implementing the Entrepreneur Operating System and maintaining work-life harmony for our HQ team, because nothing matters more than taking care of our mental health, families, and ourselves.

LFG, 2025.