The meaning behind our logo
Anna, I found something on my camera roll this week I wanted to share. Also can we talk about how cathartic it is to do a deep dive into your camera roll? It's wild to see - all in the span of a few thousand photos and videos, how one can grow 2 humans and a business! And have a lot of basically the same photos of a dog. He sure is cute tho.
So I wanted to show you something I had saved in a folder called "DD Inspo" that inspired our entire DivaDance branding since we began franchising.
As soon as I saw these 2014 covers of Kim Kardashian's UK Elle magazine, I knew what I wanted. For whatever reason for this cover shoot, they chose 2 similar but different covers - both of which nailed the aesthetic I wanted in our soon-to-be franchise brand.
Fun fact, for many years the darker pink on the left was our brand pink. Then a couple years ago I decided to go with the "electric pink" on the right instead.
Our logo is 2 triangles for a few reasons:
Our core value of Confidence = triangles are a symbol of strength, stability, power, progression, purpose, and direction
Our core value of Community = 2 together, not just 1
I also envisioned the sisterhood that would naturally happen in our studios, thus I chose the 2 "Delta" symbols - plus running a sorority was one of the best experiences I had building community and running a business!
What I didn't know at the time was that a triangle would show up in a few of other ways:
How we measure success for our franchisees = financial abundance, quality of life, values impact
How we define our brand standard "Champagne quality class" = cardio, choreo, connection
How our values should live in congruence = who we are, what we say, what we do
Things I'm beyond grateful for = To do something I'm good at, and something I love, in a business that helps people
Thanks for reading!