The next chapter of DivaDance starts now
We should remember this day in the DivaDance organization. That sounds so dramatic but I'm serious!
✨ It's the day we launched Inspire & Build - the arm of our company that will help our community thrive OUTSIDE the studio. The possibilities of what this can do are endless and it's a culmination of all the "we should....." ideas over the last 8 years and longer. Please let me know what you think, what you want to gain from it, and if you might want to contribute! Just reply to this Email or DM me, I read every single thing.
✨ Today is also the day we opened up instructor certification for 2 new class formats. I talk about this on the first episode of Season 3 of our podcast (out now - with video too!) Let’s rewind to 2003—the year I taught my very first "DivaDance" classes in New York City. This was long before I started franchising, even before we had a strong brand or clear mission. Back then, my classes were a reinvention—they were exactly the opposite of the experiences I’d had at other studios. There were no levels, no labels—just choreography-driven classes where fun came first. It was a space where people, including me, could find their joy and their PEOPLE.
Fast forward to today, and DivaDance has brought that original vision to life in ways I could only dream of back then. Over 300,000 people have walked through our doors. It turns out, so many others wanted dance classes that build confidence and create community, just like I did.
This past year, I’ve been reflecting on something important: why some folks try a class once and don’t come back, or why life pulls others away from prioritizing something that makes them truly happy. Many of my subscribers responded to that email and gave their take on this topic.
For me, it comes down to one thing we have to do a better job of: providing value.
We make time for what we value.
We find room in our budgets for what we value.
We carve out space in our lives for what we value.
So, as we continue to grow, my focus is on maintaining DivaDance’s original vision while finding ways to turn up the volume—so we can turn up the value.
Since you’re reading this far (Hi just my Mom!), I’m assuming you’re one of those who are a believer in or contributor to that VALUE - and the mission to Inspire & Build- both outside of the studio and on the dance floor! Thank you x100000 !